The ability to create new strategies to accommodate ever-changing standards often makes or breaks a company. Since American Crew's introduction, they have run their company based on three essential principals that all other companies must be judged against. First and foremost, American Crew have committed to partnering with the professional salon industry in helping them grow their men’s hair care products, shampoo, and conditioner. Secondly, they have dedicated themselves to offering salons the latest in cutting-edge men’s hair shampoo, hair products, hair gel, and conditioner,, education, merchandising and marketing materials and support. Last, but certainly not least, American Crew always have and shall continue to deliver to very best in men's shampoo, conditioner, and hair gel products. Anticipate the need for change. Design and address those needs - This is American Crew's recipe for success.

American Crew has evolved into a hair shampoo, conditioner, and hair gel product line. American Crew have succeeded in creating a new standard for a once untapped market. Now American Crew are faced with an even greater challenge... staying right on their heels of newer and better without losing the timeless character that is undeniably "Crew". It will be a delicate balance. There's one thing that American Crew know for sure: their future has moved out of the "microcosm of us" and into the "macrocosm of we". American Crew looks forward to the challenge and the opportunity to lead the way for years to come.

American Crew continues to lead the way in the men's shampoo, conditioner, hair gel, and other hair care products. With a passionate commitment to men's shampoo, conditioner, and hair gel, American Crew's purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into the everyday live. Many neighborhood barbers disappeared during the '80s and '90s and were replaced with salons catering primarily to women. But times have changed, and men are back ... American Crew recognizes the growing number of men that are concerned with their appearance and who want to look their very best. This trend of image-conscious men spans all ages and backgrounds.

American Crew does NOT perform or condone animal testing with any of it's products. American Crew rely on pharmacological, toxicological, medical expertise, non-animal alternate testing and the past safety history of existing formulations to determine and ensure shampoo, conditioner, and hair gel safety and quality.