Babyliss is renowned throughout Europe as the Professional's choice for hair and personal care appliances. Babyliss is at the forefront of innovation and design and has consistently brought new products to the marketplace before its competitors, providing professionals and consumers with all the appliances they need. Babyliss were the first to introduce electric tongs, cordless tongs, crimpers, straighteners, and home diffusers. In fact in France, hair tongs, the hairdresser's essential tool, are known generically as 'un Babyliss'. Each range is carefully tailored to the specific needs of different markets and Babyliss has spent the last 35 years working with leading hairdressers to research and develop appliances which enable both professionals and consumers to achieve perfect results both in the salon and at home.